This is where we at Knupp & Watson & Wallman post things we find from our journeys in social networks. We post them for you. Enjoy.
Male Advertising Stereotypes are Backfiring

A recent study has shown that ads that overexaggerate the “typical” male have been getting negative responses. This is a huge discovery, especially since many brands that market to men follow this stereotypical male model of advertising.

2 years ago
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Liberty Mutual’s new ad puts the spotlight on our human imperfections. From forgetting to put the top on a blender to getting ketchup all over your clothes, this ad can resonate with most everyone.

2 years ago
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Direct Mail Piece Puts Porsche in Your Driveway

Toronto’s Pfaff Automotive cleverly utilized direct mail by taking photos of homes with a Porsche in the driveway to make a personalized ad. Interesting and innovative way to look at direct mail.

2 years ago
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One man’s downfall can be another’s jackpot as illustrated by Monteith’s marketing campaign to put twigs in their boxes of cider. While other companies suffer scrutiny from mice in their canned goods or fried chicken heads in their nuggets, Monteith’s purposely and successfully generated positive feedback from the media for their stuff being all natural.

2 years ago
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Patriotic Ads in Honor of the Fourth of July

Check out these 10 ads that celebrate America.

2 years ago
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Marketing Vodka Takes Creative, Inexpensive Approach

A vodka company has a pitchman pose as a window washer to grab attention of white-collar workers. He encourages the workers to “find balance” and go out for a drink. Interesting, cheap way to promote a brand - especially with Youtube’s help.

2 years ago
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Infographic: Which Olympic Event is Generating the Most Social Buzz
TNT's Electromagnetic Billboard Entrhalls Passerby

TNT makes an interactive billboard to promote their series, Perception.

2 years ago
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Taco Bell Whips Up QR Codes From Lemons and Avocados

Taco Bell has gone gourmet! Check out how the fast food chain is deliciously changing the way we look at QR Codes

2 years ago
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'Deserve to Die' Campaign Puts Lung Cancer in Spotlight

A Milwaukee agency is running a bold campaign for the Lung Cancer Alliance with the goal of ending discrimination against individuals with lung cancer. An effective, yet dramatic, set of advertisements.

2 years ago
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